Corporate Communication & Digital Media

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PUBLIC AFFAIRS &
GOVERNMENT RELATIONS

 

Connecting with Stakeholders, Profiling Your Issues
Analysing Stakeholder Reputation,
Leveraging  Positions, Accessing Intelligence,
Building Strategic Understanding

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PUBLIC RELATIONS
DIGITAL MEDIA

 

Driving Perception, New Technology Based Communication Engaging with Traditional
and Digital Media Creating a Narrative,
Protecting Your Brand

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ENGAGEMENT & 
EVENT SOLUTIONS 

 

Engaging Stakeholders, 
Consensus Based Public Dialogues
Campaigning through Events, Mobilising Messages
Designing Strategic Events,
Launching Global Projects

CASE STUDY EUROPEAN ASSOCIATION IN THE VEHICLE SECTOR


The Challenge: Our client identified certain difficulties regarding the appropriate use of the vehicles it represented. Because those vehicles are sometimes considered as dangerous vehicles that can create an annoyance (e.g. noise) due to irresponsible users, there was a risk of regional/local authorities banning or restricting their use. At the time they were not properly "homologated" at European level which meant higher costs and usage restriction. Overall the risk was that our client's retail industry could risk losing a growing market.

Our Solution: LOGOS began with an education and profiling campaign towards users and authorities to ensure a safe use of the vehicles in question. Alongside this, LOGOS began a nine year advocacy campaign from pre-consultation phase to ordinary legislative procedure and comitology for the revision of L-category & T-category framework that included the development of a CEN standard.

Our Results: We successfully secured the future homologation of the vehicles in question under EU legislation. We attained an EU technical standard (CEN) and another one is pending. Most importantly, the association is recognised as the sole representative organisation for such vehicles at EU level and as a responsible industry.

 

Europe is striving to make a more efficient use of its resources. According to the European Commission, the so-called ‘circular economy’ offers scope for innovation, sustainable growth and saving money, as well as reducing the impact on the environment. Better waste management and improved resource efficiency are among the ideas guiding the European institutions’ policymaking.

This is clearly reflected in the European Union’s decision to place resource efficiency at the centre of Europe’s economic growth strategy, and the Resource Efficiency Roadmap which sets out the path towards a resource-efficient society.

LOGOS’ environment team understands the risks and opportunities created by current and future European regulations for European and international industry; REACH & Chemicals, waste management, sustainability are important policies than not only have to be look from the prevention angle but from the risk assessment perspective.

Allow us to help you better understand where the goals of your company, sector, or association fit in, where you can monitor, profile or influence the conversation and ultimately to guide your business decisions.

 

CASE STUDY: A EUROPEAN ASSOCIATION IN THE BATTERY SECTOR


Their Challenge: Our client needed to understand the risks and opportunities for its industry associated with upcoming EU legislation on batteries. Once a legislative assessment had been completed, our client needed to take part in the ongoing debate in order to prevent the adoption of harmful legislation.


Our Solution: LOGOS implemented a profiling campaign focused on EU policymakers and consumers to ensure the safe use of batteries, including an information campaign about proper collection schemes and recycling systems. We also organised an outreach campaign targeting important decision-makers throughout the entire legislative process to ensure that a mutual dialogue took place.


Our Results: Through the launch of parallel communication and advocacy campaigns, LOGOS succeeded in ensuring the removal of the parts of the legislation that might have harmed the industry and its investments. In addition, a consumer-oriented information campaign on battery recycling was conducted.

Europe's transport is fundamental for the smooth functioning of the single market and the entire economy. Consisting of ports, airports, railways, roads and waterways, Europe's transport network allows citizens and goods to move with ease around the continent.

In its White Paper 2011, the European Commission defined a long-term strategy to create the single European Transport Area by 2050, laying out ten goals for a competitive and resource efficient transport system. The new Juncker Commission initiated a mid-term review of the White Paper and announced new initiatives such as an Aviation Package (addressing among other the issue of drones - "Remotely Piloted Aircraft Systems" in EU jargon) or a Road Package encompassing road pricing, social aspects and market access initiatives.

Europe's automotive industry is also at a crossroads as it must step up to the challenge of clean transport and adapt to the growing deployment of Intelligent Transport Systems (ITS). International harmonisation, through standardisation or UNECE regulations, is also high on the agenda as it plays an increasing role in order to remain competitive in today’s global market. The revision of the Framework Directive on type-approval of motor vehicles together with the definition of post-2020 CO2 targets, will surely mark another important milestone for the sector.​

Last but not least, the European transport infrastructure is essential to aid Europe in fulfilling its full economic and social potential. Its success will go a long way towards helping Europe with its energy efficiency and climate change targets. However, removing barriers and bottlenecks that may hamper progress can only be achieved by striking the right balance between all financial instruments such as the TEN-T, Connecting Europe Facility and the proposed European Fund for Strategic Investments.

At LOGOS, our transport & automotive experts will guide you safely through the risks and opportunities of current and upcoming legislative proposals. LOGOS will identify opportunities, the relevant policymakers and stakeholders involved allowing you to effectively take part in the debate.

Europe is confronted with major health, economic and scientific challenges and constant changes within its health and pharmaceutical industries. Today, it is moving to identify the key issues that affect the competitiveness of these industries and to propose and implement solutions in cooperation with the relevant stakeholders. Recent legislative and regulatory proposals, such as the revision of the Medical Devices Directives and the Clinical Trials Directive, will have a significant impact on these industries. LOGOS understands these regulatory challenges. We can simplify the process, place your needs within the regulatory framework and create a strategic outreach plan to have your message communicated to the right stakeholders.

 

CASE STUDY: A European Association within the Medical Sector


The Challenge: A medical association, with a large membership, realised that in order to raise awareness of a specific disease both with the public and policymakers, they needed to have an increased presence.

Our Solution: In order to raise the profile of the association, LOGOS developed an outreach campaign focused on the European Parliament. To further promote the mission and goals of the association, LOGOS organised an event in the European Parliament with key MEPs and stakeholders in attendance.

Our Results: Through these tailor-made efforts, we managed to raise the profile of the association and raise awareness of the disease, and preventative measures.