Corporate Communication & Digital Media

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PUBLIC AFFAIRS &
GOVERNMENT RELATIONS

 

Connecting with Stakeholders, Profiling Your Issues
Analysing Stakeholder Reputation,
Leveraging  Positions, Accessing Intelligence,
Building Strategic Understanding

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PUBLIC RELATIONS
DIGITAL MEDIA

 

Driving Perception, New Technology Based Communication Engaging with Traditional
and Digital Media Creating a Narrative,
Protecting Your Brand

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ENGAGEMENT & 
EVENT SOLUTIONS 

 

Engaging Stakeholders, 
Consensus Based Public Dialogues
Campaigning through Events, Mobilising Messages
Designing Strategic Events,
Launching Global Projects

Development of associations/industry groups

We pride ourselves on having set up a number of industry associations in highly technical sectors, as well as supporting innovate industries operating in highly fragmented regulatory environments. Our experience can help support the fledging innovate companies as well as sectors of tomorrow anticipate regulatory scrutiny.

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Policy briefings

We organise regularly policy briefings with high level EU officials and industry stakeholders. Our briefings take place ahead of major policy announcements hence giving an opportunity for industry leaders to explain to policy makers their regulatory challenges. Our briefing issues focus on major economic changes (climate and energy), funding opportunities (H2020), as well as unregulated sectors (civil drones). See here to our most recent briefings.

For more information, please get in touch with This email address is being protected from spambots. You need JavaScript enabled to view it..

 

Media support

Communication with the media can be a crucial element to any effective advocacy campaign. We help clients with the creation of websites, support their online material and social media campaigns. This entails also working with the Brussels media corps to support innovative sectors address perception challenges, help creative industries in the copyright debate, as well as support telecom operators.

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Providing technical advocacy

We are not engineers but our clients value our ability to understand not only their regulatory case but the technologies and products behind. Many overlook the importance of “comitology” (delegated & implementing acts under the new Lisbon treaty) in terms of actual impact on the market. From real-drive emissions for motor vehicles to eco-design measures, a great number of EU flagship initiatives are being implemented through these very specific procedures. Identically, many industrial leaders still consider standardisation strictly as a technical and voluntary tool but neglect its strategic dimension to bring innovation to the market and its ties with EU enforceable legislation. We know for a fact that “who holds the pen of comitology or standardisation controls the market”. Thanks to our experience, we can help you communicate better on very technical issues; steer comitology acts in the right direction or advice you on how to develop an efficient standardisation strategy.

For more information, please get in touch with This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Our network

Since we joined the MCI Group in 2012, we are proud to be part of a growing business community sharing our vision and values. We now share our vision, values and professional practices with a growing community of senior Public Affairs, Public Relations and Stakeholder Dialogue in Europe through the “European COM&PA Hub”.

 

Consensus building

Involving other industry stakeholders from private and public sector organisations is becoming increasingly challenging, especially when complex issues arise that are of critical importance to several parties. Developing a cross-industry or cross-sector understanding on specific issues may be the difference between moving ahead and lagging behind. Our consensus building methods foster mutual understanding to facilitate group decision-making and provide a highly interactive platform for autonomous problem-solving that paves the way towards attaining tangible progress.

For more information, please get in touch with This email address is being protected from spambots. You need JavaScript enabled to view it..

At the heart of public relations and public affairs is a conversation that takes place amongst a wheel of participants: with key policymakers, internal and external stakeholders, media and your consumers.

In order to maximise results, these conversations need to have a strategy in place that combines and compliments your business objectives, creates the right messages and uses a variety of channels to transmit that message.

Our talented and creative team will work with you to develop your narrative or design a new one for you, using our available services and tools that fit your needs.

  • Technical & Regulatory Advocacy
    • EU monitoring & sectorial analysis
    • Advocacy during EU ordinary legislative procedure
    • Designing comitology & standardisation strategies
    • Leveraging key MEPs & Member States’ experts
    • Working with the Commission’s expert groups
    • Outreaching to global technical bodies (UNECE, IMO, etc.)
  • Creation & Management of Trade Associations/Industry Alliances
    • Assessing the creation of new European associations
    • Creating effective & consensus-based governance
    • Maintaining agile and risk free “EU representative organizations”
    • Creating ad-hoc alliances between existing EU associations
    • Involving volunteers in internal & external committees
    • Administrating Belgian/EU non- profit organisations (legal & fiscal affairs, etc.)
  • Reputation Management, Political Communications & Media Relations
    • Undertaking industry or thematic reputation audits
    • Enhancing a political image by running an EU profile-raising campaign
    • Streamlining strategic political communication & infographics
    • Designing innovative policy dialogue events
    • Coordinating EU media campaigns
    • Managing social media activities